Why Radagio?

IT projects have high fail rates. Within this larger group, content management projects have an even higher fail rate. And if you'd talk to the people involved, you might judge the fail rate to be even higher than surveys account for. And that's without even having asked a website's visitors. Why do these projects still fail to deliver on their promises? And what can Radagio do to help?

Complex Technology

Content management, and certainly web content management, is still very new, very immature technology. No one can tell you what the one-size-fits-all solution to your problem is - and there's over 1800 content management systems out there vying to be just that. Where to start? What, exactly, if you try to define it, is the problem in the first place? At the same time, the market place is in a constant flux and keeping up with the developments alone is hard enough, let alone predicting even the near future. Radagio keeps in touch with the experiments, and is always aware of the most current schools of thought. Our experience and constant involvement with new developments allow us to cut the problems down to size for you.

The Missing Link

Content management, by its nature, is highly multidisciplinary. Projects may be initiated by anyone in an organisation feeling the need, and taking the lead. As a result, they may originate in any branch of the organisation, up to the straight from the C-level management directive (“get us an intranet”). They may be MarCom initiatives (“how can we inform our customers better?”), IT driven (“how can we make this process manageable?”), HR motivated (“how can we inform our employees?”). The truth is, you'll need all of them to actually make it work - and they'll need to understand each other in the process as well. Considering the complexity of the technology, this often results in miscommunication and lopsided implementations. Radagio can help you fill this gap - we've seen all sides of the fences and we're fluent in multiple jargons.

Managing Content

The term “content” is a vague notion. Should we consider referring to it as “data”? Or perhaps “information”? There's a distinction between data and information: raw data is useless - a sequence of bits without structure or meaning; only with relevance and context does it become information.

The debate is still out on which exactly constitutes content. Content can be both useless data or useful information: you can amass a valuable asset over the years, which will lie dormant if you're not able to combine it into the information you, or your visitors, need. Extracting meaning from your repositories can be highly complicated. Radagio can help you with this abstract process, and realise very tangible benefits.

Unstructured Data

Traditionally, systems were designed to efficiently store and process ordered and predictable kinds of data. Now we have to deal with “unstructured data” - text, images, video. Should we store it in a database as a blob and file away full html pages? In a world of huge structured databases, unstructured data is something to be confined in easy to query boxes. We strive to bring back meaning to content - structuring it, putting it into context and turning it into valuable information with a clear return. If there's one thing Web 2.0 taught us, it's the combined need for intelligible systems as much as for intelligent systems. Adding data should be a fluid experience for users; finding required information should be a breeze. Setting this up is hard work - but Radagio can assist.